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Drama, with its fluidity, spontaneity, and open-endedness, is a tool for presenting information that entertains, addresses controversial workplace topics, reduces the potential for litigation, and transforms organizational cultures. Mirroring the human dynamics that influence decisions made in boardrooms, on manufacturing floors, and at store counters, drama helps people examine the intricacies of human behavior and their influence on corporate culture and business results. Companies are also finding that applications for drama provide a "contextual training model," that includes lifelike simulations for participants to practice managing complex human interactions in a safe and controlled learning environment. As a vehicle for entertainment, drama has always had the ability to thrill, move and inspire audiences. From the hands of Euripides to Shakespeare to Scorcese, it is the crafting of emotional intensity that allows drama to focus attention, heighten awareness, and dynamically convey ideas.