Bachelor of Arts in Journalism and Media Studies
Integrated Marketing Communications
Jackson State University
Jackson, Mississippi
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Tuition $42,780 -
Degree Bachelor -
Modality On-campus
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Integrated Marketing Communications (IMC) incorporates practices of marketing, public relations, and advertising to teach students the strategies of corporate branding and marketing. IMC is a multidisciplinary field that organizations use as part of their overall corporate operation in assuring that all brand contracts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent.
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In-State Tuition: $42,780
Out of State Tuition: $104,780Credits: 124
Completion: 48 months -
GPA: 2.0
Letter of Recommendation: No
Essay Required: No
Test Required: ACT/SAT Required